For Immediate Release:
Large candy
package introduced for movie theater concession sales by Flicks Candy
The nostalgic chocolate-flavored wafers by Flicks® Candy are now available in a larger package specifically for movie theatre concession sales.
The traditional retail tube of Flicks Candy contained 1.375 ounces; The new three-ounce “Movie Pack” offers more candy per unit and easily fits into the modern-day movie theatres’ price point.
The retail size tubes are available across the USA in stores including select Cost Plus World Markets; Bed, Bath & Beyond stores; Walgreen’s; and Raley’s Supermarkets. Several movie theatres also carry the smaller retail size, but the Tjerrild family, owners of Flicks Candy, hope those theatres will switch to the new “Movie Pack” size, plus hope to bring more movie theatres on board as customers.
Flicks Candy has a unique following. It was originally sold in movie theatres throughout the west and mid-west from 1904-1989. Then the brightly colored tubes of candy disappeared for fifteen years, until 2004 when the Tjerrild family resurrected the much-loved candy.
The 3 oz. Movie Pack is available in an assortment of four different tube colors (red, yellow, green, and blue) with the same type of candy in every tube. The new packaging is a larger diameter cardboard tube with plastic end caps, in a shrink sleeve with copy that reads “We hope you enjoy the movie!” The packaging also encourages customers to go online and sign the guest book on the candy company’s website.
Generations of yesteryear continue to contact the Flicks Candy factory in Fresno, CA to thank them for bringing back one of their favorite candies.
“We’ve received hundreds of emails from people who remember getting Flicks Candy at the movies,” said one of the owners, Diane Tjerrild. “Our online guestbook is full of delightful memories people submitted, about which movies they saw while they ate their candy and who bought their Flicks Candy for them. This nostalgic candy has a fond past for many people, and now new generations are enjoying our candy as well.”
Diane’s partners, brother Jim Tjerrild and their father Bill Tjerrild, are both mechanical engineers specializing in the design and manufacture of custom chocolate equipment and cooling tunnels for other chocolate manufacturers. Now they find themselves busy with their own chocolate factory’s growing pains.
“We’ve just added a complete chocolate processing line to our factory to produce Flicks® Nonpareils,” said Jim Tjerrild. “Plus we are constantly designing and building better, faster packaging equipment to keep up with the Flicks Candy orders.”
Movie theatres interested in carrying the new three-ounce Flicks Candy Movie Packs should contact their local distributor or Flicks Candy directly at: www.FlicksCandy.com.
Flicks® is a registered trademark of Flicks Candy Company, Fresno CA.
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Candy Descriptions:
Wafer: Refers to the shape of a candy, one that is wider than it is tall.
Nonpareils: Small, wafer-shaped chocolates covered with sugar pellets.
Name Pronunciation Key:
Tjerrild: Pronounced “Chair-old,” name is of Danish descent.
Photographs or samples of candy to take your own photos of Flicks Candy Movie Packs are available. Contact Diane Tjerrild, Cell: (559) 696-6553, or Debby Maldonado, Office Manager at Flicks Candy/PDI.
Flicks Candy Co.
4185 E. Jefferson Ave.
Fresno, CA 93725-9707
Phone: (559) 834-5365
Fax: (559) 834-1760